Background

The Yelp Elite Squad consists of Yelp's finest role models—those who consistently write detailed and well-written reviews, interact on the app, and post photos of their experiences at different restaurants, bars, and events. A perk of becoming an elite are elite-only events, which include free museum days, boat rides, and discounts, to name a few. In order to create awareness of the program, Yelp needed a strong logo and supplemental visual elements that could be used across various mediums. The final logo captured the energy of the campaign and became the emblem used in their marketing materials.

Background

The Yelp Elite Squad consists of Yelp's finest role models—those who consistently write detailed and well-written reviews, interact on the app, and post photos of their experiences at different restaurants, bars, and events. A perk of becoming an elite are elite-only events, which include free museum days, boat rides, and discounts, to name a few. In order to create awareness of the program, Yelp needed a strong logo and supplemental visual elements that could be used across various mediums. The final logo captured the energy of the campaign and became the emblem used in their marketing materials.

Background

The Yelp Elite Squad consists of Yelp's finest role models—those who consistently write detailed and well-written reviews, interact on the app, and post photos of their experiences at different restaurants, bars, and events. A perk of becoming an elite are elite-only events, which include free museum days, boat rides, and discounts, to name a few. In order to create awareness of the program, Yelp needed a strong logo and supplemental visual elements that could be used across various mediums. The final logo captured the energy of the campaign and became the emblem used in their marketing materials.

Background

The Yelp Elite Squad consists of Yelp's finest role models—those who consistently write detailed and well-written reviews, interact on the app, and post photos of their experiences at different restaurants, bars, and events. A perk of becoming an elite are elite-only events, which include free museum days, boat rides, and discounts, to name a few. In order to create awareness of the program, Yelp needed a strong logo and supplemental visual elements that could be used across various mediums. The final logo captured the energy of the campaign and became the emblem used in their marketing materials.

Background

The Yelp Elite Squad consists of Yelp's finest role models—those who consistently write detailed and well-written reviews, interact on the app, and post photos of their experiences at different restaurants, bars, and events. A perk of becoming an elite are elite-only events, which include free museum days, boat rides, and discounts, to name a few. In order to create awareness of the program, Yelp needed a strong logo and supplemental visual elements that could be used across various mediums. The final logo captured the energy of the campaign and became the emblem used in their marketing materials.